Colorado’s #1 Powersports Group
At The Sun Group, we’re more than just a network of powersports dealerships—we’re a community of passionate owners, operators, and industry leaders dedicated to driving success together. United under one vision, we share resources, expertise, and best practices to elevate the powersports experience for our customers and our teams.
Whether it’s motorcycles, e-bikes, ATVs, UTVs, snowmobiles, or personal watercraft, our group thrives on the spirit of adventure and the pursuit of excellence. By combining the strength of our dealerships, we create opportunities for growth, innovation, and long-term success.
Sun Differentiators
- Rider-Owned, Rider-Driven – Our dealerships are owned and operated by motorcycle and powersports enthusiasts who live the lifestyle, bringing authenticity and passion to everything we do.
- Customer-First Experience – We deliver more than just sales and service—we provide a personalized, rider-focused experience built on trust, transparency, and long-term relationships.
- Strength in Community – As a collective of dealerships, we share knowledge, resources, and best practices that fuel innovation and ensure consistent quality across all locations.
- Commitment to Excellence – From top-tier product selection to expert service teams, we set high standards that elevate the powersports ownership experience for every customer.
- Nobody Beats a Sun Deal – Nobody.
What truly sets The Sun Group apart is our unwavering commitment to customer service. As riders ourselves, we understand the excitement, freedom, and connection that come with powersports—and we bring that passion into every interaction. Our dealerships are owned and operated by motorcycle enthusiasts who know the lifestyle firsthand, ensuring that every customer is treated with authenticity, respect, and a genuine love for the ride.
